Cookie Policy
Last updated: 21 July 2026. This policy explains what cookies are, which ones we use, and how you can control them.
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device on subsequent visits and store preferences or tracking information. Cookies can be set by the website you are visiting ("first-party cookies") or by third parties whose services are embedded on the page ("third-party cookies").
We implement Google Consent Mode v2 on this website. This means all non-essential cookies are blocked by default and are only activated after you explicitly click Accept All on our cookie banner. If you click Reject Non-Essential or close the banner without choosing, no non-essential cookies are set.
2. Cookies We Use
2.1 Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be switched off. They do not require consent under the UK Privacy and Electronic Communications Regulations (PECR).
| Cookie Name | Purpose | Duration | Set By |
|---|---|---|---|
| cookieConsent | Stores your cookie consent choice (accepted / rejected) to avoid showing the banner on every page visit | 1 year | First-party (this site) |
| PHPSESSID (if applicable) | Session management - maintains your session state during a single visit | Session | First-party |
2.2 Analytics Cookies (Consent Required)
These cookies help us understand how visitors use our website - which pages are viewed, how long visitors stay, and which content is most popular. This data is aggregated and does not identify individual users. These cookies are only set if you have clicked Accept All.
| Cookie Name | Purpose | Duration | Set By |
|---|---|---|---|
| _ga | Google Analytics - distinguishes unique users by assigning a randomly generated client ID | 2 years | Google (google-analytics.com) |
| _ga_XXXXXXXX | Google Analytics GA4 - stores session state for GA4 measurement | 2 years | |
| _gid | Google Analytics - distinguishes users; expires after 24 hours | 24 hours |
2.3 Advertising and Marketing Cookies (Consent Required)
These cookies support advertising measurement, attribution and personalisation. They are linked to Google Consent Mode v2 signals ad_storage, ad_user_data and ad_personalization - all of which are set to denied by default and only granted on explicit acceptance.
| Cookie Name | Purpose | Duration | Set By |
|---|---|---|---|
| _gcl_au | Google Ads - conversion linker; connects ad clicks to conversions on the site | 90 days | |
| _gac_XXXXXXXX | Google Ads - stores campaign-related information for conversion attribution | 90 days | |
| IDE | Google DoubleClick - used to measure, optimise and show ads based on past visits | 13 months | doubleclick.net |
| NID | Google - used for ad personalisation on Google services | 6 months |
3. Google Consent Mode v2
This website uses Google Consent Mode v2. When you decline non-essential cookies, we send a "denied" signal to Google for the following parameters:
ad_storage- controls whether advertising cookies are storedad_user_data- controls whether user data is sent to Google for advertising purposesad_personalization- controls whether personalised advertising is enabledanalytics_storage- controls whether analytics cookies are stored
When these are denied, Google may still receive modelled (cookieless) conversion data to support basic ad measurement, but no personally identifiable data is transmitted and no cookies are stored on your device for these purposes. When you accept, all four signals are updated to "granted".
4. How to Manage Your Cookie Preferences
You can manage your preferences in the following ways:
- Cookie banner: Click Accept All or Reject Non-Essential when the banner appears. Your choice is saved in your browser's local storage under the key
cookieConsent. - Reset your choice: Clear your browser's local storage or cookies for this site to see the banner again and make a fresh choice.
- Browser settings: Most browsers allow you to block or delete cookies through their settings. Note that blocking all cookies may affect the functionality of this and other websites.
- Google opt-out: You can opt out of Google Analytics tracking across all websites at tools.google.com/dlpage/gaoptout.
- Ad personalisation: Manage Google ad personalisation at myaccount.google.com.
5. Third-Party Services
Third-party services embedded on or linked from this site (including Google) operate under their own privacy and cookie policies. We are not responsible for the content of those policies. We recommend reviewing Google's Privacy Policy at policies.google.com/privacy.
6. Changes to This Cookie Policy
We may update this Cookie Policy to reflect changes in our practices or applicable law. The "last updated" date at the top of this page will be revised accordingly.
7. Contact
For questions about our use of cookies: privacy@spinalpolishon.world